Writing Well for the Web
If you expect your potential clients to read the texts on your site, be especially particular about the content. Writing for the web has its own peculiarities in comparison with common publications. It is known that 79% Internet users just skip over the web pages, but rarely peruse them. It suggests that we should take pains to make their reading useful for them. Do not make these mistakes. Surely the site should make a bright and lasting first impression, but not with the help of the flash, the pet chip of many web designers. They consider flash to be very cool. In fact the visitors of the site can’t stand irritating flashes and start looking for the reference to do away with the annoying picture. The aim you make up a flash may be various, freelance technical writing for example, but the reaction to the flash will not be quite adequate. They have opened the page to acquire necessary information and the flash reel is a nuisance for them. The users don’t know if the information on yo...